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E-commerce Website Design Tips that Help you Increase Online Sales

In the last decade e- commerce business or online stores have witnessed a terrific growth. If you have products and services to sell the ideal place is the worldwide web. Having an online store not only gives you, your business and your brand worldwide recognition, but also helps build a good reputation and supports in expanding it to every length and breadth, thereby broadening your network. But to build an effective e- commerce website is not a cakewalk. It involves a lot of patience and crucial steps to acquire perfection.

The reason being that presently there are numerous e commerce websites that are live and so to form a website that makes you stand out of the competition and gain popularity, in order to get more traffic and a higher rank on search engines. Not just the establishment but the very survival is tough. For this you need an expert website designer in India. No doubt platforms like wordpress have made it pretty easy to form websites on your own but experts are experts and only they know how to make it happen effectually. For this you require professional assistance of an eCommerce website development company in India, the one and only indianwebsitecompany.

Features of efficacious eCommerce Websites

Responsive Design-

This is not just a feature but a pre requisite of an e commerce website, that it should be compatible with all the devices, especially mobiles. If the website is not mobile friendly the users will bounce back in a fraction of seconds. Moreover 50% of e commerce transactions are done through mobile phones. Hence it is important that your website should look equally good on mobile phone. Providing your customers with a mobile-friendly experience will boost revenue and maybe your rankings.

Fast Loading Time-

I don’t think I need to tell you that this is 2019, where people have everything but not time, so if your website throws tantrums while loading the users will bounce without giving it a second thought. So make sure to work upon this feature, that your website should not take more than 2-3 minutes to appear on the user’s screen.

Facile Design-

This is yet another requisite that your online store should possess, that it should offer a design that is user friendly and easy to navigate, that is the users should not find it complicated to search, buy or transact with you. Infact the website should offer them a pleasing experience urging them to return.

Simplicity should be a goal in good design, and it doesn't have to come at the expense of elegance.

In fact, research reveal that 76 percent of consumers consider ease of use to be the most significant feature of a website.

The goal is to assist customers get to what they want faster and without getting bogged down in extra complication that might slow down the purchasing process.

It takes minutes, if not seconds, for an online vendor to make a sale. By giving shopping categories, filters, and comparison features, you can improve the user experience.

Instead of being a hassle, ecommerce sites should be a competitive benefit.

Photos and Video in High Resolution

The days of displaying a single snapshot with a few bullet points and a price tag are long gone.

Shoppers want to see the product from many perspectives and individuals using it in various settings. They want to be able to zoom in on the product and have a feel for it.

Image technical aspects are critical. According to Adobe, images that don't load or take too long to load have a 39 percent drop-off rate.

We're not just talking about professional images here. Adding Instagram photographs to product pages raised checkouts by 24%, according to Vanity Planet.

Multiple images per product should be displayed on ecommerce websites. High-resolution pictures that are optimised for page load are required.

Clear, precise product description with enhanced images-

The product description should be short and sweet but should give all the necessary information about the size, color or other variety. As far as the images are concerned they should be appealing giving a feel of authenticity. But above all they should load fast.

Delight your Customers Initially-

The attractions if placed on the home page itself will not only hold the attention of the visitors but will allure them to stay longer to dig deeper into the website and finally make a purchase. New arrivals, popular products, related products along with offers, discounts and bonanzas will surely tempt them to dive in.

When customers discover they're receiving a good price, they're more likely to buy more and spend more time looking around the site.

If ecommerce businesses use continuing promotions, creating a dedicated webpage that lists the deals would not only increase sales but also help with SEO.

Reviews in and out-

Customers read customer reviews. Approximately 95% of them, to be exact.

And 57% of customers will only utilise a company if it has four or more ratings.

You could believe that unfavourable reviews are a deal breaker. In fact, the inverse is true.

Negative reviews can often be beneficial. It has been proven that products with no negative evaluations are perceived as filtered, leading customers to believe the favourable ratings are fraudulent.

Wish list and the indispensable add to cart-

E commerce websites are also known as shopping cart sites, hence these two buttons should be importantly incorporated on every page.

What could be better than having customers save goods they like and are likely to purchase in the future? It's a remarketing campaign's dream come true.

These customised choices are being developed by retailers in order to increase customer involvement.

Brendan Witcher of Forrester explains how these can result in open rates of up to 80% and a 5x-10x higher return on investment in this webinar.

It's also a chance to introduce a brand to new customers. When customers share their wish lists with family and friends, they are sending free traffic to a website with built-in social proof.

Related items

Simply seeing the sentence "you might like this" triggers the production of serotonin, a neurotransmitter that signals curiosity and excitement.

An ecommerce site's 'Related Items' function creates the desired stickiness effect that so many marketers seek for.

When an internet vendor uses the similar items function to sell more, the buyer is effectively told that "they get me.

Similar product categories to compare shop, "customers who bought this item also searched for," and so on are examples of related things.

Most Commonly Asked Questions (FAQ)

When buying things online vs in person, complex purchases necessitate trust in the supplier and precise information.

To feel confident in making a purchase, the company's purchasers require confirmation of watch authenticity as well as extensive product information.

An additional information part answers frequently asked questions, establishing credibility and increasing buyer confidence.

FAQ sections also serve as a self-help resource for typical consumer issues. Buyers frequently inquire about product support, returns, and forgotten account passwords, among other things.

Social Proof

Brands and online sellers who engage emotionally with their customers build brand trust and advocacy. The power of social connection is evident, and the ability to interact with an audience is now more accessible than ever.

Connecting social networks and user-generated content to an ecommerce site are must-have elements for online businesses who want to establish a brand.

Shoppers are constantly bombarded with "purchase now" and "get this" messages. Customers for life are created by brands that engage with customers on social media. They are selling things that are beneficial to others and that people are interested in.

Ecommerce firms may use social media to demonstrate their genuineness and create an emotional connection with their products.

Prioritize Security

Online transactions have become a necessary aspect of our daily life.

As a result, fraudsters may see ecommerce websites as a valuable target. It's critical that online merchants safeguard client data and take precautions to maintain privacy.

It all starts with a safe online shopping platform.

Magento and WordPress combined with WooCommerce are the top two systems for online sellers thanks to their excellent security features.

Other essential ecommerce security measures to think about include:

A secure connection between a user and a website is established using an SSL certificate. Before entrusting your personal information to an online store, look for HTTPS and a green lock in the address bar. Choose an SSL certificate provider with a well-known name. Symantec is virtually usually used by business ecommerce titans.

Two-factor authentication adds an extra layer of protection by requiring both a username and a password, as well as a system-generated code provided by email or text.

Install a firewall: Allows allowed traffic while preventing harmful traffic across a gateway or firewall between two networks.

In the bottom, there is a link to our privacy policy: Addresses the website's privacy policies and assures customers that their personal information will not be shared with third parties.

The powerful search bar with uniform categorization –

Make sure to create the website in a disciplined way that is the categorization needs to be done properly with proper placement of keywords so that the search lands you in the exact place where your product is and you are not misguided to the wrong page as it is very irritating for the users if the site is not working well.

No Hidden Costs –

The more honest you remain the better will be the site’s reputation. Here I am referring to the hidden charges that are revealed when the customer has made the purchase. Also shipping charges and their inclusion or exclusion should be clearly stated, to avoid further confusion. Also notifications regarding the dispatch and arrival should be consistent. Make sure the shipping charges do not spoil the deal done or make them feel regret because if the customers realize it would have been cheaper if they bought from authentic stores Also the return policies should be clearly stated. Also be promising to deliver rapidly.

Pleasant Checkout –

Your every step will determine whether the customer would like to return to your site or not. It is advisable to collect the contact information clearly so that the delivery can be done without any hassle and also for further notifications, but it is very important to respect the time of your customers.

Payment Options –

Advanced payment options are a must-have feature for an ecommerce website in the age of Apple Pay and PayPal.

Consider the convenience that comes with Amazon's one-click shopping. With a registered account, shoppers may buy with the click of a button.

There are a slew of popular online payment methods to choose from. Understanding who the buyer is and applying the most effective solutions are the keys to success.

Make sure to clarify why your website limits payment alternatives.

For example, if an ecommerce site determines that Bitcoin's value is unreliable, it may refuse to accept it as a payment method.

If your buyers are tech-savvy and prefer this mode of payment, it's critical to be upfront about why it isn't an option. This openness establishes the brand's understanding of its customers and fosters trust.

Shipping Information in Depth

Surprisingly, the most common reason for shopping cart abandonment is unanticipated delivery fees.

Early in the checkout process, ecommerce websites must display shipping information, including a ZIP code calculator that shows cost.

It's also a good idea to provide the estimated delivery time and choices for expedited delivery. Countries that are outside the usual shipping zones should be listed on websites.

Interestingly, when free delivery is offered, customers spend 30% more each order. If relevant, make sure to include free shipping codes in the header navigation on all pages of the site.

Contact Page with Multiple Touchpoints

Nothing develops trust faster than an overtly clear and well-presented "contact us" function on an ecommerce site when the majority of business is done online. This is especially true when it comes to marketing high-end or technical goods.

Never make it difficult for a buyer to contact you or request assistance.

Consider the website's contact page to be a feature. Include a variety of contact options, such as phone, email, and an online form.

Some companies with physical locations provide online appointment scheduling through their contact page. Make sure to include social media links for customer service as well as Google maps for location.

Ensure Security of your Customers

The customers provide their bank details and other personal information so it is your utmost priority to provide them with a website that has a secure socket layer. Security badges should be placed in the footer for adequate transparency.

SEO Optimized Site –

These options are imperative for your site to acquire a better rank on search engines. And a better rank is indispensable otherwise in this scenario of tough competition your online store will not get noticed or remain unvisited. SEO experts at Indian Website Company will give you class apart services at exceptionally affordable prices as compared to other web development companies in India.

These are a few things that require special parenting and there is a lot more to work upon if you want your business to flourish. Remember just as the ambience, prices and services along with customer care of traditional market stores encourage the customers to re visit, so is the case with e commerce. Your design and other aspects should match with, satisfy and compel the customers to learn your name and recall it easily every time they plan to shop. If you still have any doubts as to how to build an e-commerce website the ideal destination is Indian Website Company.

Contact us & Talk to our experts and let’s take your business to the next level together!
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