In normal circumstances, site design evolves at a slow and steady pace. However, these are not ordinary times. The global epidemic and subsequent lockdowns have resulted in massive cultural and societal transformations that have echoed throughout the world. And the realm of web design and development is a big part of that.
As if that weren't enough, web designers and companies are now dealing with yet another major shift. Google's Page Experience upgrade, which went live in May, places a higher emphasis on user experience when ranking websites in its rankings.
The significance of this cannot be overstated. This means that web designers must now place a greater emphasis on factors such as loading speed, interactivity, secure surfing, and visual stability... Alternatively, their websites will swiftly vanish from Google's first page.
Indian website company, a leading web design company in India is at the cutting edge of all these web developments.
What is the future of website design?
Immersive image design has the potential to motivate customers to buy more.
People all over the world spend more than 212 hours each day on their smartphones, and another 12 hours on their computers, according to Statista – and as you may have noticed yourself. Some of this time is likely spent on enjoyment, while others are likely spent on business or simply interacting with others.
The rest of their time is usually spent looking for information on things to do outside of their screens, which can range from information gathering to buying for a product or service.
You should think about this if you have or are constructing a website that sells a product or a real-world experience. Allowing the customer to "feel" something is the most effective approach to sell it. An experience, on the other hand, is a different tale. In this situation, a designer must develop a digital environment that the observer perceives as real.
For instance if your website is related to travel and tourism. Then simply putting up the various packages won’t work. The point is that you don’t have to emphasize on selling first. It is important that you make your visitors experience the feel of the place first. Once you are able to convince them that the destination is worth a visit then they won’t bother about the price of the packages mentioned. You can do that by incorporating the images of the place. Images can be represented in different ways- clear or blurred. But you need to present it in a way that your idea gets across. You have to use less words to speak more.
Changing Typography, images numbers to draw attention to content
Changes in the size, colour, and style of website typography are frequently used to great effect as attention-getting methods. In the year 2022, we'll also see motion incorporated to the text.
Motion is always obvious in an otherwise quiet or still context, and carefully placed and well-timed motion added to information can truly make a website stand out.
Applying motion to text is a tactic that should be used sparingly and only on material that you want the visitor to pay attention to.
Backgrounds made of line art can be used as useful guides.
For years, web designers have been experimenting with different website background themes. Recently, the usage of dramatic gradients has gotten a lot of attention. Dark mode colour palettes and background video sliders have also been popular.
It will be something entirely different in 2022. Line art will be employed to provide visual appeal and, more significantly, to supply visitors with useful information.
As you can see, directing a visitor in the right path doesn't necessitate the use of arrowheads or pointing fingers. More abstract designs that suggest rather than point can be used to achieve the same result.
When you consider how many different ways people's eyes can scan a page, it's no surprise that delicate line art can boost website engagement.
Interactive Graphics Provide Added Context for Users
Most commercial web designs address three basic objectives: attracting visitors, engaging them with the content, and getting them to convert.
Engaging visitors involves getting and holding their attention, and there are right and wrong ways to go about it.
One very good way is to make key elements look interactive — like making a button look like it’s begging to be clicked, instead of looking like any other flat object on a flat surface; or like making a design element change or animate when a visitor hovers over it.
But you need to be creative. There will be instances where you want a visitor to stop and learn more about something as opposed to using interaction to keep them constantly on the move towards some desired goal.
Taking what would ordinarily be scrollable content and replacing it with a slideshow experience is one way to urge a visitor to pause. In fact, scrolling has become so natural that in some circumstances, you may need to provide explicit controls to get or enable users to pause and engage with crucial or important material.
To send the right vibes to visitors, choose positive colour palettes.
Designers used to be obsessed with picking the correct colour to elicit a specific emotion in a visitor.
It's no secret that the context in which a colour is employed can elicit a specific emotion, but what is the underlying theory?
The truth is that there are various aspects at play, including the color's shade, contrast with other website colours, the observer's culture, and the context in which it appears.
Although a splash of yellow can elicit a cheerful feeling, using it across a website is unlikely to result in a pleased customer or a conversion.
Fluorescent 3D digital artwork
A bright 3D digital artwork is a simple method to grab the attention of spectators. The dazzling and neon-colored colours of these 3D graphics enhance your website. They work as eye candy when put against a clean and basic background. It increases traffic and ensures repeat visits.
However, keep in mind that a fluorescent colour should always be used as a secondary colour in your colour palette. To make it more noticeable, place it against a light background to neutralise the sharpness.
In web design, the gradient is a new trend. After individuals were bored with minimalism in 2018, it began to gain popularity. Gradients replaced flat colours, making websites more appealing to users.
Gradient adds dimension to your websites. They give flat design fresh life and make them more aesthetically appealing. Gradients are popular among marketers because they may be made using brand colours.
Gradients can be used in a variety of situations. It can be used as a background for content, a colour filter over photos, or an accent for functional elements such as a CTA.
It is common knowledge that a bespoke graphic is an effective approach to distinguish a brand. An appealing illustration not only makes your brand stand out, but it also easily outperforms the competition. Your target viewers will often remember you because of your illustrations. In the world of online design, digital illustration is suddenly taking centre stage. Many businesses are turning to abstract graphics to improve the effectiveness and visibility of their online presence.
Words aren't the only thing that can be said about visual elements. They strike a lot of sensitive touchpoints that words can't get to. As a result, the majority of professional designers adhere to the "show, don't tell" principle. For years, images ruled the industry. However, many people currently prefer to embed films into their websites. Viewer engagement is increased when videos are used. It brings the event to life and makes it more vibrant. It does, however, lower the bounce rate. Because people that watch a video clip spend more time on your site.
Forms covering full page
Forms are an essential component of every website. It makes it simple to collect data and other information from consumers. If visitors need more information, they can fill out a form and send it to you. You can use a form to update your database, establish an email list, and so on. You can use this for remarketing in the future.
Viewers are less likely to fill out forms if they are unattractive and text-heavy. The best solution to the challenges is an appealing form. This is why you'll see full-screen forms on so many websites nowadays. They're not only gorgeous, but they're also simple to fill. If your site's design is appealing, visitors will not leave without filling it out.
Split screen content
Splitting a screen into two pieces is referred to as splitting it. It divides your screen down the middle and gives each section an equal amount of screen time. You can use this when you want to convey two or more ideas that are equally essential. A split-screen layout allows you to present both concepts on the same page without detracting from the overall design. Rather, it creates a new atmosphere.
Place an additional element in the centre of the page, where the two halves meet, to make it more appealing. It could be a call to action (CTA), a menu header, your logo, or anything else. Another technique is to make one part behave differently from the others. It adds a touch of whimsy to the page.
Layers one over the other
Adding layers to your 2D screen is the most effective approach to add depth. You may achieve his look by layering objects on top of one another, partially blocking the view. or by allowing additional content to appear as the mouse is hovered over.
The screen's monotony is broken by overlapping layers. It entices users to visit your website. If your content is intriguing, they will spend some time there.
Exposed grid and windows
Lines, rectangles, and strokes break up your screen and direct your visitors in the appropriate way. The grid and its guidelines were previously hidden behind the scenes, but they are now visible. Web designers tend to emphasise the screen's division and building blocks. It gives the screen a rhythm at times and keeps the visitors' attention attracted to it.
Fonts from the past are making a comeback.
Retro has a habit of reappearing in the future. It's still cool to be old-school. When we say "the future," we mean that many retro web design trends get a new lease on life and become retro-futurism. Typography is no different. Retro-fonts are making a huge comeback today. They are a popular web design trend today. Designers reimagined them by giving them a futuristic shape, stylizing them, and using brighter colours. We no longer see dark, cliched old-school fonts. Their futuristic siblings take their place.
The Horizontal Scrolling of a Website
Horizontal scrolling is another of the most recent web design trends. Designers began employing this technique not to stand out from the crowd, but rather to make it easier to show supplementary information on a page. Horizontal scrolling resembles a gallery that gradually reveals its images as you scroll. Because this type of scrolling is unusual and many users may not be accustomed to it, designers often provide two options at the same time: horizontal and regular (vertical) scrolling.
They also include specific buttons that help users to navigate a page more quickly without having to scroll.
Digital Representations of Physical Items
Digital representations of real-world items have begun to appear as UI elements on modern websites. They may appear to be a product in a digital environment, but they are exhibited with real-life water drops or tints. Some digital representations of tangible objects may even appear to be hyper-realistic paintings.
This aesthetic impact gives the web design more depth and draws the user's attention. They have a dual purpose: the first is that they visually exhibit the goods in an enticing manner. Another is that they weave it into the overall web design and include it as part of a website's brand story.
Multimedia Experiences That Are Awe-Inspiring
We are seeing the emergence of more intricate websites and online experiences, along with higher Internet connection speed, advancements like 5G, and more overall accessibility of the World Wide Web for people in diverse parts of the world. Multimedia experiences are more common in modern website design under these circumstances. Mostly, there appears to be a video playing in the background. It might, however, resemble the animated artwork seen below.
Augmented Reality (AR) Incorporation
The online customer experience has grown even more thrilling and immersive since the introduction of augmented reality (AR). This technology allows users to place and observe virtual things in real-world settings. Customers will be able to visualise how the goods would look in their houses, for example. While this feature is most commonly seen in mobile applications, it is also present in today's website design.
We've attempted to present to you some of the most prominent web design trends in the market. Hope you found the information in this post useful. To improve the layout and quality of your website, you can use any of the above-mentioned trends. However, which one to use will always be determined by your objectives. Set your goal first, and then figure out how to get there. However, if you lack technical knowledge you would require assistance from an expert web design and development company.
Other than these- simple bold fonts, dark UI, use of geometric shapes, plenty of white space in your design, story telling on scroll, muted color palettes, handmade designs, enhanced accessibility, animations and typography, data visualisation, asymmetric layouts, use of VR or voice user interface can also elevate your brand’s appeal in 2022, improve user satisfaction, and boost the conversion rate of your website.
Why Update your website according to the latest web design trends? With innumerable websites on search engines, its very important to get a website built that helps your business stay competent in 2022. If you have a website that is ages old, even then its high time you get it redesigned in order to redefine your business goals, keep your users engaged and proffer a digital experience that will acquire your brand a whole new recognition.
An adept Web design company in India can help you design your website in a way that you get acknowledged on search engines and also provide unmatched user experience at affordable price packages. Contact indianwebsitecompany to discuss your requirements. We possess a team of skilled designers who have years of experience designing various websites for varied domains. With years of working, they have acquired niche in the industry. They re passionate about designing to a level where they have grasped and mastered the technique to update websites with latest web design trends. Call now to gain a digital masterpiece.